About Ivana
» Based in Belgrade, Serbia
» Studied design at Belgrade Polytechnic Academy
» UX/UI and Graphic Designer with over 10 years of experience
I am a Belgrade-based UX/UI and Graphic Designer with over 10 years of experience crafting visually compelling and user-centered digital experiences.
My creative journey began in childhood, fueled by a passion for drawing and painting, culminating in my first art exhibition at age 13. Always a top student, striving for perfection in every project, I sought a career where I could continuously grow and learn. In high school, my love for psychology and art laid the foundation for a career that seamlessly blends creativity with human-centered design. This led me to pursue a design degree at Belgrade Polytechnic Academy.
After graduation, I began my career as a graphic designer at an advertising agency, working with a diverse range of clients, from startups to major industry players. I designed corporate branding, packaging, and promotional materials, among other assets. At the same time, I built a Top Rated freelance career on Upwork, collaborating with international clients and establishing long-term partnerships.
Seeking further growth, I transitioned into the IT industry, drawn to the logic and psychology of UX design. Joining a startup as a UI/UX Designer, I immersed myself in mobile and web product design, working on mobile telecommunication apps, educational, and an engagement platform. Over time, I evolved into a Senior UI/UX Designer, refining my expertise in user research, interaction design, and digital product strategy.
As a creative, responsible, and efficient professional with a strong work ethic, I am driven by continuous learning and collaboration. Design is more than a profession. It is a powerful tool for problem-solving and storytelling. What fuels my drive for design is the empathy behind it. Ultimately, the best design solutions come from understanding people and their needs.
Work Experience
Senior UX/UI Designer
Carnegie Technologies | Belgrade, Serbia | March 2016 – July 2022
» Worked with my team on in-house products, including native applications for telecommunications, an educational platform, and a modular system featuring engagement, e-commerce, help desk, and social networking modules.
» Conducted user research, analysed industry trends, and performed competitive analysis to identify opportunities for UX improvements.
» Developed pixel-perfect, high-quality sketches, wireframes and mockups with a strong focus on usability, accessibility, and aesthetics.
» Established and maintained a scalable design system to ensure consistency across all our products and different clients.
» Created interactive prototypes for usability testing and refined designs based on user feedback.
» Worked closely with developers and product managers to ensure seamless design implementation. Provide UX insights during Agile sprint planning, always advocating for user-centric design decisions.
» In addition to my UX/UI work, I designed custom illustrations, icons, pitch decks, and marketing materials for client presentations and internal initiatives.
» Conducted user research, analysed industry trends, and performed competitive analysis to identify opportunities for UX improvements.
» Developed pixel-perfect, high-quality sketches, wireframes and mockups with a strong focus on usability, accessibility, and aesthetics.
» Established and maintained a scalable design system to ensure consistency across all our products and different clients.
» Created interactive prototypes for usability testing and refined designs based on user feedback.
» Worked closely with developers and product managers to ensure seamless design implementation. Provide UX insights during Agile sprint planning, always advocating for user-centric design decisions.
» In addition to my UX/UI work, I designed custom illustrations, icons, pitch decks, and marketing materials for client presentations and internal initiatives.
Lead Graphic Designer
2BUSY Design & Events | Belgrade, Serbia | October 2009 – February 2016
» Developed corporate branding, visual identities, and marketing collateral.
» Designed product packaging, publications, and promotional materials.
» Created digital assets for web, social media, and online advertising to drive brand engagement.
» Designed point-of-sale (POS) branding solutions, including retail displays, trade show booths, and vehicle wraps.
» Managed prepress production to ensure high-quality execution.
» Worked directly with diverse clients, from startups to major industry players.
» Designed product packaging, publications, and promotional materials.
» Created digital assets for web, social media, and online advertising to drive brand engagement.
» Designed point-of-sale (POS) branding solutions, including retail displays, trade show booths, and vehicle wraps.
» Managed prepress production to ensure high-quality execution.
» Worked directly with diverse clients, from startups to major industry players.
Freelance UX/UI and Graphic Designer
Upwork | Remote | 2015 – 2020
» Designed brand identities, product packaging, and marketing materials.
» Developed high-fidelity UI designs and interactive prototypes for native applications and responsive websites.
» Created custom illustrations, icons, and photo manipulations.
» Worked and communicated with international clients on multiple different projects at the same time.
» Developed high-fidelity UI designs and interactive prototypes for native applications and responsive websites.
» Created custom illustrations, icons, and photo manipulations.
» Worked and communicated with international clients on multiple different projects at the same time.
Education
Belgrade Polytechnic Academy
Bachelor’s Degree in Design | 2006 – 2009
Skills & Tools
» UX/UI Design: User research, competitive analysis, information architecture, usability testing, task flows, wireframes, visual design, design systems, interaction design, prototyping.
» Graphic Design: Branding, digital illustrations, product packaging, publications, promotional materials, point-of-sale (POS) branding solutions, digital assets and web design.
» Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Sketch.