Daisy Elliot
Years: 2015-2020
Role: Brand Designer (Freelance, Upwork)
Tools & Software: Adobe Illustrator, Adobe Photoshop
Role: Brand Designer (Freelance, Upwork)
Tools & Software: Adobe Illustrator, Adobe Photoshop
Project Overview: As a freelance Brand Designer, I was given an opportunity to create a new premium brand identity for "Daisy Elliott," a pet care product brand specializing in high-quality items for dogs and other pets. The project involved developing a comprehensive and adaptable brand system capable of encompassing a diverse product range, including apparel, toys, bedding, supplements, and food.
Key Contributions:
• Logo Design: Designed a modern and versatile logo that effectively communicated the brand's premium positioning and resonated with discerning pet owners.
• Packaging and Print Design: Developed cohesive product labels, packaging designs for grooming products and supplements, and a book cover to establish a consistent and recognizable brand identity across all product lines.
• Marketing Material: Created compelling brochures and other marketing materials to support the brand's launch and product line expansion.
The final designs made 'Daisy Elliott' stand out as a premium pet brand, and targeted users responded well. I turned the client's vision into a strong brand that helped them enter the market successfully.
Logo
Brochure
Packaging designs for grooming products
Book cover
Packaging designs for pet supplements
