Ivana J. UX/UI designer - Customer Engagement Platform

Octopus

Platforms: Native Web and Mobile App (iOS & Android) for End Users and Partners
Years: 2016-2021
Role: Senior UX/UI Designer
Tools & Software: Sketch, InVision, Jira

Industry: Customer Engagement, Social Network, E-commerce, Help Desk

Project Overview: As a part of the UX/UI design team, I played a significant role in the continuous improvement and feature development of a comprehensive platform designed to drive customer engagement and brand loyalty. This platform featured modular solutions, including customer engagement tools, social networking, e-commerce functionalities, and real-time communication. The modular architecture allowed for both independent and integrated operation within a complex system, and all modules were designed to be white-labeled, ensuring seamless brand integration for each client.

Key Contributions:

• Enhanced User Experience and Interface: I was involved in redesigning and optimizing the user experience and interface for web and mobile applications, resulting in improved usability and user satisfaction.

• Visual Design and Brand Implementation: Created custom illustrations and implemented white-labeled designs tailored to each client's brand identity, while maintaining a cohesive and scalable design system across all platforms.

• Cross-Functional Collaboration: Collaborated closely with cross-functional teams, including developers, product managers, and stakeholders, to ensure seamless integration of new features and modules, fostering a collaborative and efficient development process.

Through this project, I developed my skills in user-centered design and scalable systems. I learned how to create solutions that solve business problems and meet user needs.